ABOUT US

We're Joel and Kalinda, the co-founders of this exciting journey, and we can't wait to share our story with you!

Our paths crossed at the beginning of the COVID pandemic, during a time when gyms were closed, and outdoor exercise became our sanctuary. Little did we know that those once daily exercise allocations or an outdoor run or workouts would lead us to each other. Our first date was unconventional yet fitting – we exercised together, and from that moment on, we became inseparable.

As fitness enthusiasts and avid gym-goers, we quickly realised the importance of having a reliable sweat towel during our workouts. We caught ourselves both complaining about how ugly and useless all gym towels were and this is where we noticed there wasn't a market out there for a gym towel with a difference... and so the idea for Cheeky Winx was developed.

Driven by a shared passion for adventure, fitness, and the desire to bring something unique to the market, we embarked on a mission to create the ultimate gym towel. Our vision was clear: a towel that would be ultra-absorbent, quick drying, odour free, lightweight, compact, but most importantly, colourful, fun and affordable for everyone. We finally turned our vision into reality, and in February 2021, Cheeky Winx was born.

Our humble beginnings saw us working out of a spare room in our apartment, with just 8 designs to offer. To our surprise and delight, those initial designs sold out within a few months, and we knew we were onto something special. As demand grew, we expanded our range with more designs, and even had the privilege of collaborating with multiple incredibly talented Australian artists.

With each passing month, the Cheeky Winx family grew and to keep up with this momentum, we moved into a new townhouse with a double garage to accommodate our growing stock and set up our own office space! But we didn't stop there. Our commitment to providing top-notch products for every occasion led us to expand beyond gym towels. We introduced oversized beach towels, kids beach towels, golf towels, and even grip socks – all with the same Cheeky Winx funky flair that you've come to love.

With the unwavering support of our incredible customers, we reached new heights in such a short span. At the beginning of 2023, we made another significant leap and moved into our very own warehouse and hiring our first employee, marking a new chapter in our journey. As we stand here today, we're filled with gratitude and excitement for the future. We couldn't have achieved any of this without your support and love for our brand. We're continuously working to innovate and expand our product range, always keeping your fitness needs in mind. So thank you for being part of our journey, and we can't wait to see what exciting adventures lie ahead.